Why Obama won and Romney lost
It was assumed by many Republicans that Mitt Romney would easily win the office of President of the United States. I, too, thought that Barack Obama would have a very difficult time being re-elected until I began to see serious mistakes being made by the Romney campaign. I am not an expert in electioneering by any stretch of any one's imagination. However, I believe that Mitt Romney was not personally responsible for the Republican loss. Rather it was his campaign operatives and their decisions and choices that caused his demise.
1. They tried to make Romney into someone that he was not. Anyone who knows anything about politics should have easily been able to see that Mitt Romney is not an ultra conservative - never was and never will be. Look at his record in Massachusetts. Believe me - only a moderate Republican can be elected governor in the Bay State. Also the majority of the people in the United States do not want an ultra conservative as president - plain and simple. Even the Republican electorate confirmed this when Michele Bachman and Rick Perry eventually dropped out of the race because of a lack of support from the average Republican. So it came down to Gingrich or Romney. Gingrich had way too many issues in his personal life to become a viable candidate. So that left the GOP with Romney - a good, family man with business experience. Good choice, right? It would have been until his campaign handlers tried to move him farther to the right. This was a big mistake! He did not feel or act comfortably as a far right candidate. By the time people realized this and the fact that the country does not want someone from the far right as their president, it was too late. The die had been cast. He came off as looking almost like a Democrat in the final debate. That probably would have been fine except everyone, both conservatives and liberals, began to question who he really was. It's okay to change one's mind about issues but not every week!
2. The Republicans are on the wrong side of several social issues. Their platform does not appeal to women, gays, or minorities.
They probably will never give up on Roe vs. Wade because that issue is their social standard bearer. It gets them the Evangelical vote. They think that it also should get them the Catholic vote but it doesn't. Many Catholics go to church but then leave and follow none of the church's mandates. (The Vatican needs to contemporize its beliefs but that's a whole different issue.) The Republicans should, however, soften their views to appeal more to women. Very few women I know like to be told what to do with their bodies - especially told by men. Even many conservative women, who may not think that abortion should be used as birth control, still believe that there are times when an abortion is necessary. Romney never really clarified what his view was - first he said he would not want Roe v. Wade overturned and then he said he would be happy if it was.
Gay rights and gay marriage is a "done deal". After having been in education my entire life, I have seen young people become more and more tolerant and accepting of the gay life style. As older generations die off, gays will become more and more accepted by the general public - period. Republican need to forget this issue.
The sooner that the GOP learns that the country will not be run by old, rich white men in the future, the better off they will be. Hispanics, Asians, and African-Americans will soon out number white people. In order to become president, a candidate cannot write these Americans off. Romney basically ignored or insulted these people. His 47% statement, I think, was the first little kiss of death for his campaign.
3. Basically the Republicans tried to base most of their campaign on the economy. Good idea, right? Actually it was a good, idea, but they went about it entirely wrong. Most people in the United States only have a rudimentary understanding of how our economy works. They should have kept it simple. Forget about throwing out all these numbers that no one can confirm. Just because Fox or MSNBC says something doesn't make it true. They should have let the Democrats use the numbers, and they should have stayed out of the numbers game. Bill Clinton really did them in with his very effective "arithmetic" speech. There are other ways to criticize the Obama economy rather than confuse people with numbers.
4. Republicans need to improve the type of person that they trot out in front of the public. For just a moment compare Clint Eastwood to Bill Clinton, Meatloaf to Bruce Springsteen, and Donald Trump to Colin Powell.
Finally, a bit of advice for the Republican party. You lost the presidency and need to move on. The economy will recover (I believe it would have no matter who was elected) so work with the Democrats to help make this happen quickly. If you do, you will, at least, be able to take partial credit in 2016 thereby giving you a chance.
Soften your views on social issues.
Don't try and make your candidate into someone he's not. If the Mitt Romney who gave his concession speech would have been the same Mitt Romney during the campaign, you may have squeaked it out.
Oh, one more thing - get rid of Karl Rove and Donald Trump!
